the little market
los angeles, ca
2021 - 2022
The Little Market is a 501(c)(3) nonprofit organization dedicated to the economic self-sufficiency of women worldwide through dignified income opportunities, founded by Lauren Conrad and Hannah Svkarla in 2012.
As Social Media Manager I crafted, spearheaded, and executed a large scale growth-focused strategy for our social media channels (Instagram, Pinterest, Facebook, TikTok, and Twitter), converting engagement into sales and building an active, authentic community.
I managed a team of copywriters, interns, and graphic designers through campaigns, product launches, and major media opportunities, including highly publicized events with A-list celebrities, and a segment on The Home Edit on Netflix.
825,606 net followers
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Social Strategy for The Home Edit Netflix Release
Giveaway with Sarah Michelle Gellar + Senreve
Social Strategy for Great Giveback with Melissa McCarthy
Strategy for New Raffia Bag Collection Launch
reels concept, shooting, editing by lorraine
how it's made: reusable gift wrap
92.9k views. 3k likes.
two ways to wrap gifts
52.1k views. 790 likes.
new handmade raffia bags launch
39.6k views. 594 likes.
recap of international women's day event
106k views. 1.2k likes.
summer bar table setting
23.3k views. 366 likes.
outdoor table setting
30.7k views. 860 comments.
The Great Giveback with Melissa McCarthy (People)
International Women's Day Puncheon (People)
Don't Ban Equality Reproductive Rights Initiative (Nylon)
64 Beauty Brands Taking a Stand Against Antiabortion Laws (Popsugar)