brand

the little market

location

los angeles, ca

year

2021 - 2022

industry

nonprofit

The Little Market is a 501(c)(3) nonprofit organization dedicated to the economic self-sufficiency of women worldwide through dignified income opportunities, founded by Lauren Conrad and Hannah Svkarla in 2012.

 

As Social Media Manager I crafted, spearheaded, and executed a large scale growth-focused strategy for our social media channels (Instagram, Pinterest, Facebook, TikTok, and Twitter), converting engagement into sales and building an active, authentic community.

I managed a team of copywriters, interns, and graphic designers through campaigns, product launches, and major media opportunities, including highly publicized events with A-list celebrities, and a segment on The Home Edit on Netflix.

825,606 net followers

click each image to view live post

campaigns

Social Strategy for The Home Edit Netflix Release

Giveaway with Sarah Michelle Gellar + Senreve

Social Strategy for Great Giveback with Melissa McCarthy

Strategy for New Raffia Bag Collection Launch

reels concept, shooting, editing by lorraine

how it's made: reusable gift wrap

92.9k views. 3k likes.

two ways to wrap gifts

52.1k views. 790 likes.

new handmade raffia bags launch

39.6k views. 594 likes.

recap of international women's day event

106k views. 1.2k likes.

summer bar table setting

23.3k views. 366 likes.

outdoor table setting

30.7k views. 860 comments.

press

The Great Giveback with Melissa McCarthy (People)

International Women's Day Puncheon (People)

Don't Ban Equality Reproductive Rights Initiative (Nylon)

64 Beauty Brands Taking a Stand Against Antiabortion Laws (Popsugar)