2018 - 2021
Casablanca Bridal is one of the most well-known wedding fashion manufacturers in the industry, stocked by over 800 retailers worldwide. For 25 years, Casablanca has crafted wedding gowns that reflect superb quality, original design, and attention to detail. I began my role as Social Media Coordinator & Copywriter in 2018, managing all content and voice across social media, email, and web for Casablanca Bridal and its two sister brands, Beloved and Amare Couture.
During my 4 years with Casablanca Bridal, I supported campaigns for 8 individual collection launches across 4 brands, assisted in the planning and behind-the-scenes capture of 6 photo and video shoots, implemented 3 influencer campaigns, 5 giveaways, managed paid ads, and a social community of 150k+ collectively across Instagram, Facebook, Pinterest and TikTok. My work with Casablanca Bridal resulted in the overall social community growing by 61% almost completely organically in just three years.
168,177 net followers
click each image to view live post
The Knot, WeddingWire, Bridal Guide
LoveStoriesTV, Martha Stewart Weddings
Brides Magazine, Ireland's Wedding Journal
photos & reels by lorraine