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The Little Market

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Social Media • The Little Market

The Little Market is a 501(c)(3) nonprofit organization dedicated to the economic self-sufficiency of women worldwide through dignified income opportunities, founded by Lauren Conrad and Hannah Svkarla in 2012.

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My responsibilities as Social Media Manager for The Little Market include:

  • Crafting effective strategy and content for all social media channels (Instagram, Pinterest, Facebook, TikTok, and Twitter), converting engagement into sales and community growth.

  • Guiding a team of copywriters, interns, and graphic designers toward success.

  • Creating a new social media calendar to streamline all content planning.

  • Heading social strategy through campaigns, product launches, and major media opportunities such as appearing on The Home Edit on Netflix and on The Great Giveback on HGTV with Melissa McCarthy.

Below are screenshots of posts I created, which organically performed high above the average brand engagement rate on Instagram, which is 1.9%.

Click each screenshot to view the live post.